According to China Securities Journal, since mid-June, Zhengzhou Foxconn has raised its recruitment bonus several times, from 6,000 yuan to 12,700 yuan. According to media reports, Foxconn's Zhengzhou campus has entered the peak period of mass production of new models for customers, and will require about 200,000 new workers by the end of September.
Shenwan Hongyuan said that in the past, iPhone assembly was mainly completed by Foxconn, Pegatron, and Wistron, but in the near future, attention should be paid to Luxshare Precision, which is a new member of iPhone assembly supported by Apple, and is expected to directly undertake the assembly of some new iPhone13 Pro machines.
Shenwan Hongyuan believes that it is possible to focus on electronic technology stocks, and in addition to semiconductors (including equipment and materials), Apple concept stocks are more clear in the short term.
Orient Securities said that the second half of the year is the traditional peak season for consumer electronics. iPhone sales were strong in the first half of the year, and the stocking plan for new phones in the second half of the year was progressing normally, helping to maintain high-speed growth in annual sales. At the same time, a series of new products such as the new iPhone, Apple Watch, and AirPods will be released in a concentrated manner, which will further arouse users' enthusiasm for replacement, and the promotion of new models is expected to increase.
Orient Securities warned of risks, saying that Apple’s smartphone shipments may be affected by upstream chip shortages and downstream terminal demand. If the iPhone series shipments fall short of expectations, it will have a negative impact on the performance of companies in the industry chain.
Apple Car Takes a Hit
The project leader was poached
However, although Apple can still call the wind and rain in the mobile phone market, its car-making business has suffered a major blow.
According to China Economic Net, Ford CEO Jim Farley announced on September 8 that Doug Field, the former head of Apple's car project, will join Ford to lead the company's advanced technology and embedded systems work.
Before joining Ford, Field served as vice president of special projects at Apple and worked at Tesla as senior vice president of engineering. He also worked at Ford earlier in his career.
Reporting to Farley, Field will lead the company's software and connectivity strategy and work with Hau Thai-Tang, Ford's chief product platform and operations officer. Ford said on Sept. 7 that Hau Thai-Tang oversees the development and design of the company's cars and trucks, as well as its supply chain and other operations.
Field said he was open to working with technology industry partners in developing a new digital platform for Ford, but also said: "We have to control the customer experience ourselves, we have to control our own destiny."
Last year, industry insiders revealed that Apple's goal is to launch an electric car equipped with advanced battery technology by 2024, but Apple itself has not disclosed any specific plans.
It's not clear how Field's departure from Apple will affect Apple's car-making efforts.
Field said he would not discuss his work at Apple. "We thank Field for his contributions to Apple and wish him the best for the future," Apple said in a statement.
According to China Business News, Apple's car-making plan "Titan" has always been regarded as its biggest secret plan. When global technology giants are flocking to the field of car-making, Apple Cars are also expected to become Apple's next subversion. sex products.
However, Apple's layout of the car has always been vague, and it is not even clear whether Apple is focusing on the development of autonomous driving software or the design and manufacture of complete vehicles.
Speaking about Apple's car project earlier this year, Cook said: "In my opinion, self-driving is a core technology. Taking a step back, the car is a robot in many ways, and the self-driving car can do a lot of things. things, and people will see Apple's work."
There has been speculation that Apple may launch an electric car with advanced battery technology and is currently focusing on building its supply chain. Apple also hired former Tesla vice president of engineering Michael Schwekutsch as senior director of engineering in Apple's special projects group.
Recently, Apple has introduced a number of talents in the automotive field, including Ulrich Kranz, the former BMW executive hired in June this year and the father of the BMW i3. After working at BMW for 30 years, Kranz also joined Faraday Future (FF), but only worked for three months before founding self-driving electric vehicle startup Canoo.
Earlier this year, Apple also poached Porsche's vice president of chassis development and some Tesla executives. Musk once mocked Apple as a "Tesla graveyard."
Six years have passed since Apple’s car-making plan was exposed in 2015, but there is still no news about Apple cars. This is also a wake-up call for Xiaomi, which has recently entered the market. Funding and talents are not a problem for Xiaomi, but even Apple, which has hundreds of billions of dollars in cash flow and can poach executives from Tesla at will, has a very difficult road to making cars, which shows that there are Money and people do not determine success or failure. It is more difficult for consumer electronics companies to enter the field of car manufacturing than people think.
Editor | Duan Lianyi Qijiang Du Hengfeng
Proofreading|He Xiaotao
Daily economic news is compiled from Apple's official website, China Securities Journal, Shanghai Securities News, China Economic Net, China Business News, public information, etc.
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