"iPad without the Home button", "lighter and thinner Macbook Air"… Before Apple's autumn conference in September, "fruit fans" and the industry made a lot of speculation about the new products that might be unveiled, but the protagonist of the final appearance is the new Other product lines such as iPhones and Apple Watch smart watches, tablets, and laptops have not launched new products.
Originally everyone thought that Apple's new product release this year was over, but unexpectedly, in the "special event" held on October 30, local time in the United States, Apple launched the long-awaited new tablets and laptops for "fruit fans". The appearance of the new product has changed significantly from the previous generation, and its performance has also been significantly improved. The industry believes that this may be the reason why Apple did not disclose the new iPad Pro and Macbook Air at the new product launch conference in the fall last month-don't let the new iPhone steal the limelight of these two new products.
Looking at the parameters of the new iPad Pro and Macbook Air, we can find that these two products are "revolutionary versions" of the previous generation. Among them, the change of iPad Pro is the most obvious: in appearance, the original "Home button" is cancelled, the screen is updated to a Liquid retina screen with better display performance, and the frame is narrowed, which means that the effective screen area is increased. At the same time, the edge design of the product has been updated and the weight has become lighter.
The more valuable changes are functional additions and performance improvements. For example, the new iPad Pro integrates the Face ID function, allowing users to unlock the iPad just by looking at the screen. At the same time, the chip A12X Bionic, a new generation of neural network engine developed by Apple, is also added to the iPad Pro, making the computing power and task processing capacity of the iPad Pro exceed that of some laptops. Coupled with the new USB-C interface that supports charging the phone or directly connecting the camera to transfer pictures, and a storage capacity of up to 1TB, it indicates that the iPad Pro can provide professionals with a more complete mobile working method.
There have also been changes to the Apple Pencil used with the iPad Pro, as well as the keyboard. In terms of Apple Pencil, it originally needed to be plugged into the charging port on the iPad to charge, but now it can be charged directly on the edge of the iPad Pro. Apple Pencil has also upgraded its functions. In addition to being able to write pictures on the screen like a real pen, it also adds new functions such as switching pen tips through side touch and other designs. In terms of the keyboard of the iPad Pro, the original half protective case has become a full protective case.
Industry insiders believe that since the advent of the previous generation of iPad Pro, it has focused on powerful, professional, and laptop-like processing capabilities, especially providing convenient working methods for art workers. The relationship between new products and art can also be seen from the fact that Apple chose the Brooklyn Academy of Music in New York, an artistic venue, to hold a special event. Therefore, although the domestic price of the new iPad is as low as 6,499 yuan, which is comparable to some notebook computers; but from the perspective of professional functions, the new product may not be too attractive to design professionals.
As for new computers, Apple announced two new Macbook Air and Mac Mini products. Among them, the MacBook Air, which has not been updated for a long time, not only has the latest retina display, but also adds touch ID, a new generation of processors, etc., and adjusts the width of the screen frame. According to Apple CEO Cook, the first appearance of the Macbook Air was packed in a file bag, demonstrating the thinness and portability of the computer; One of the lightest laptops.
At the same time, Mac Mini also has improved performance, which can achieve a system performance improvement of up to 5 times compared with the previous generation. After the user configures the screen and keyboard by himself, the Mac mini can become a stronger desktop computer.
It is worth mentioning that the new Macbook Air and Mac Mini are made of special materials: recycled aluminum. Therefore, Apple calls them the greenest and most environmentally friendly computer products to date. The industry believes that Apple has made a good start in terms of green production. Although environmentally friendly raw materials cannot bring users a different user experience, Apple is still a good example in terms of fulfilling social responsibilities and leading peers to pay attention to environmental protection issues.
Another interesting detail is that the new iPad Pro and Macbook Air accept reservations from now on and will be officially released on November 7th. China is on the first batch of sales list. In other words, Apple's new products have caught up with "Double 11" – according to the consumption situation of "Double 11" in previous years, Apple series products have always been the key products for many e-commerce platforms to attract popularity. Consumers pay attention to these popular products. From the release time of Apple's new products, it can be predicted that the newly released iPad Pro and Macbook Air are likely to become products that attract customers. For Apple, the launch time is ahead of China's "Double 11" and "Christmas" in Western countries, perhaps hoping to use the festival to drive sales.
